Built from behavioural science and real Shopify mistakes.
Background
- Education
- MSc, Behavioural Science
- Experience
- 11 months building a Shopify business
- Invested
- £12,000 in testing & learning
- Focus
- Conversion, offers, customer journeys
The approach
I'm not coming at this as a traditional web designer.
I studied Behavioural Science at MSc level and spent the last 11 months building a Shopify business from scratch. I tested ads, offers, product pages, customer journeys, email flows, pricing, bundles and margins — and spent £12,000 learning what does and doesn't work.
Now I help Shopify owners see the gaps they're too close to notice.
The goal isn't to make your site look prettier for the sake of it. The goal is to make it clearer, more persuasive and easier to buy from.
What this means for your store.
Behavioural, not cosmetic
Every recommendation traces back to a real reason someone hesitates, doubts, or clicks away — not personal taste.
Founder-tested
I've spent my own money on the things I'll be reviewing. I know which problems are urgent and which ones aren't.
Practical over clever
You'll leave with a short list of things to change first — not a 40-page deck you never open again.