Find out why your Shopify store isn't converting.
A behavioural science-led website review for Shopify owners who want clear, practical changes that help turn more visitors into buyers.
Credibility
Built from an MSc in Behavioural Science, 11 months of Shopify testing, and £12,000 spent learning what actually affects conversion.
MSc
Behavioural Sci
11mo
Building Shopify
£12k
Tested & spent
Real audits by a real person
MSc Behavioural Science · Shopify founder
You don't need another pretty redesign. You need to know what's stopping people buying.
Most Shopify owners don't have a design problem. They have a clarity problem, a trust problem, an offer problem, or a customer journey problem.
Your store might look fine, but visitors may still be asking:
This audit finds those gaps and shows you what to fix first.
The Shopify Conversion Audit
What's included
- 15-minute Loom walkthrough of your website
- Homepage conversion review
- Product page review
- Trust, clarity and offer analysis
- Behavioural science-based recommendations
- Priority action list
- Mockups of key sections so you can see what the changes could look like
- Practical next steps you or your designer can implement
Starting at
One-off audit. No retainer. No ongoing fees. Just clear answers and the priorities that matter most.
What you actually get
You don't get a 40-page PDF. You get a focused walkthrough, a short list of priorities, and visuals that show you exactly what to change.
15-minute video
A recorded walkthrough of your store, narrated section-by-section so you can see exactly what I see.
6+ opportunities
At least six specific, prioritised changes — each one tied to a behavioural reason it matters.
3+ page mockups
Visual mockups of key pages so you can see what the changes look like before anyone touches your store.
Every conversion gap is a missed opportunity.
Hover the numbered hotspots to see where a typical Shopify store leaks sales — and what fixing it could mean for your revenue.
Demo audit — 6 opportunities found
Before, and a clearer after.
A real homepage hero mockup from a recent audit. Same brand, same product — sharper positioning, clearer hierarchy, and trust signals doing real work above the fold.
- Specific headline that names the product and the customer
- Trust badge moved above the fold
- Three product attributes turned into instant reassurance
- Single, obvious primary CTA
This is for Shopify owners who…
- 01Are getting traffic but not enough sales
- 02Know their website could convert better
- 03Don't want to spend weeks guessing what to change
- 04Have a product with real potential
- 05Want direct, practical feedback
- 06Need help understanding their customer journey
- 07Want to improve sales before spending more on ads
What your audit reviews
First impression
Does your site make it instantly clear what you sell, who it's for, and why it matters?
Positioning
Is your product positioned in a way that makes the value obvious and differentiates you from alternatives?
Offer clarity
Does your messaging clearly communicate what the customer gets and why it's worth it?
Trust
Are you giving customers enough proof, reassurance and confidence to buy?
How to convert opportunities
Where are people hesitating, dropping off, or getting confused — and what's the fix?
AOV opportunities
Are there ways to improve average order value, bundles, pricing, margins or ROAS?
Need help beyond the audit?
£49
£599
Redesign Mockup + Recommended Tools
Add this to your audit for a full redesign mockup with page-by-page recommendations and the right tools to build it.
Enquire →£99
£750
Email Flow Review
For stores that need better welcome, abandoned cart, post-purchase and winback emails.
Enquire →£149
£1,500
Offer Architecture Review
For Shopify owners who want to understand whether their pricing, COGS, AOV, bundles and ROAS can actually support profitable growth.
Enquire →Built from behavioural science and real Shopify mistakes.
I'm not coming at this as a traditional web designer.
I studied Behavioural Science at MSc level and spent the last 11 months building a Shopify business from scratch. I tested ads, offers, product pages, customer journeys, email flows, pricing, bundles and margins — and spent £12,000 learning what does and doesn't work.
Now I help Shopify owners see the gaps they're too close to notice.
The goal isn't to make your site look prettier for the sake of it. The goal is to make it clearer, more persuasive and easier to buy from.
More about the approach →How it works
Submit your Shopify store
Send your store URL and answer a few short questions about your product, traffic and current conversion problem.
I review your site
I go through your customer journey, homepage, product pages, trust signals and offer clarity.
You get your audit
You receive a 15-minute Loom walkthrough, written priorities and mockups of key sections.
You know what to fix first
You leave with a clear action list you can implement yourself or hand to a designer.
Stop guessing what to change.
If your Shopify store is getting visitors but not enough buyers, the problem might not be your product. It might be the way your website explains, positions and sells it.
Book your Shopify Audit →